START HERE CLUB
Strategy, execution and creative problem solving for ambitious brands and founders.
Whether you’re launching a business, refining your positioning, developing a new product or looking for the next stage of growth, Start Here Club helps turn ambitious ideas into momentum.
From strategy and launch planning to creative development and production support in italy, we help you figure out what matters, build the practical roadmap and make it happen.
Whether its an idea you’ve been sitting on for years, a business that’s lost momentum or a product you’re finally ready to launch, every project starts in exactly the same place. With a decision to begin.
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The difference isn’t having the perfect plan from day one. It’s building momentum one step at a time.
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That’s where Start Here Club comes in. We combine strategy, practical execution and creative thinking to help turn good ideas into real businesses, product
Every great business starts somewhere.
What can START HERE CLUB help you with?
Start a new business
Start a new product
Start a new campaign
Start a new strategy
Start a new project
Start on a new path
Start your new production in Italy
Start a new creative collaboration
Start a new focus
Start in a new direction
How can START HERE CLUB help you?
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Build your business roadmap
Develop a clear and actionable plan to bring your idea or business to life. Together, we’ll map your direction, define key milestones, and create the strategy and tools you need to reach your goals with confidence.
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Grow your brand
Strengthen how your brand shows up in the world. Through marketing strategy, brand positioning, and communication planning, we’ll help you build awareness, connection, and growth in the right markets.
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Creative development and production support
Turn your creative ideas into tangible realities. From design direction to Italian production, we guide you through concept refinement, sourcing, and launch, bridging creativity with craftsmanship and strategy.
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Your strategic sounding board
Whether you're feeling stuck, weighing up your next move or simply need another perspective, I'll help you untangle the thinking, challenge the assumptions and turn uncertainty into a clear plan.
At one moment in our lives, we have all found ourselves in need of a place to start.
Whether you’re at the spark of an idea and unsure where to begin, looking to expand into a new market or region, or ready to take your business to the next level with a clear strategy and creative direction, START HERE CLUB is here to help.
A bit about me
Amanda Kendell, Club President
Over the past 15 years I have worked across Europe, North America and Asia Pacific in brand and marketing, spanning luxury fashion, retail, property development, events and sport. Along the way, and through many trials, successes and lessons, I have developed a few guiding principles that remain true across every industry and brand that thrives.
Now based in Milan, I bring together business strategy, creative development and production consultancy for people and brands at every stage. Whether you are building something new, growing an existing business or developing creative products and collaborations, START HERE CLUB was founded as the place where ideas find their way from concept to reality, with clarity, confidence and support every step of the way.
Who START HERE CLUB has helped
Talisha, Little Mashies
“Amanda’s guidance and support through expanding my business and launching 3 new products was unparalleled. She was there every step of the way and couldn’t have sold out within a week if it wasn’t for her help!”
Amber, Chelsea St
“In launching my fashion brand, my head was deep in production and a quality product I didn’t have the time to give marketing the attention it needed. SHC stepped in to strategise as if it were their own business and couldn’t have done it without them!”
Kara, Sorry He Sucks Podcast
“Amanda and START HERE have been there since the beginning helping us pin down our ideas into a roadmap. The podcast is now on season 6 and continues to grow and flourish with the help of the club. This model has allowed us to focus on the creative side daily and continues to bring our dreams to life each season. Thank you”
Emma, Australian Turf Club
“I have been working with Amanda for years and at this stage it’s as if she can read my mind of what my latest project needs. She is the perfect wing-woman for bringing your idea to life, could not recommend START HERE CLUB more.”
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