START HERE CLUB

The guidance, expertise & support to build your vision into a reality.

From brand and business strategy to creative development and production in Italy, Start Here Club helps turn fresh ideas into real, thriving ventures. Whether you’re building a business, designing a product, or starting over in a new chapter we’ll map the path, build the plan, and make it happen together.

Start here with the creative idea you’ve been dreaming of and haven’t quite known what to do with. 

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Start here with the spark of genius you had to take your business to new heights but may be unsure of exactly how to do it.

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The club will arm you with your business plan of attack, the tools you need to get there and will be by your side for the whole journey to make it happen.

What can START HERE CLUB help you with?

Start a new business

Start a new product

Start a new campaign

Start a new strategy

Start a new project

Start on a new path

Start your new production in Italy

Start a new creative collaboration

Start a new focus

Start in a new direction

How can START HERE CLUB help you?

  • Build your business roadmap

    Develop a clear and actionable plan to bring your idea or business to life. Together, we’ll map your direction, define key milestones, and create the strategy and tools you need to reach your goals with confidence.

  • Grow your visibility and impact

    Strengthen how your brand shows up in the world. Through marketing strategy, brand positioning, and communication planning, we’ll help you build awareness, connection, and growth in the right markets.

  • Creative development and production support

    Turn your creative ideas into tangible realities. From design direction to Italian production, we guide you through concept refinement, sourcing, and launch, bridging creativity with craftsmanship and strategy.

  • Coaching with clarity and momentum

    When things feel tangled or you’re unsure where to go next, we’ll cut through the noise and get you moving again. Straightforward, practical support to help you find focus, make decisions, and take the next step forward.

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At one moment in our lives, we have all found ourselves in need of a place to start.

Whether you’re at the spark of an idea and unsure where to begin, looking to expand into a new market or region, or ready to take your business to the next level with a clear strategy and creative direction, START HERE CLUB is here to help.

A bit about me

Amanda Kendell, Club President

Over the past 15 years I have worked across Europe, North America and Asia Pacific in brand and marketing, spanning luxury fashion, retail, property development, events and sport. Along the way, and through many trials, successes and lessons, I have developed a few guiding principles that remain true across every industry and brand that thrives.

Now based in Milan, I bring together business strategy, creative development and production consultancy for people and brands at every stage. Whether you are building something new, growing an existing business or developing creative products and collaborations, START HERE CLUB was founded as the place where ideas find their way from concept to reality, with clarity, confidence and support every step of the way.

WORK WITH ME

Who START HERE CLUB has helped

Talisha, Little Mashies

“Amanda’s guidance and support through expanding my business and launching 3 new products was unparalleled. She was there every step of the way and couldn’t have sold out within a week if it wasn’t for her help!”

Amber, Chelsea St

“In launching my fashion brand, my head was deep in production and a quality product I didn’t have the time to give marketing the attention it needed. SHC stepped in to strategise as if it were their own business and couldn’t have done it without them!”

Kara, Sorry He Sucks Podcast

“Amanda and START HERE have been there since the beginning helping us pin down our ideas into a roadmap. The podcast is now on season 6 and continues to grow and flourish with the help of the club. This model has allowed us to focus on the creative side daily and continues to bring our dreams to life each season. Thank you”

Emma, Australian Turf Club

“I have been working with Amanda for years and at this stage it’s as if she can read my mind of what my latest project needs. She is the perfect wing-woman for bringing your idea to life, could not recommend START HERE CLUB more.”

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